Women in Weed Are Breaking the ‘Stoner Guy’ Stereotype: Women Who Travel Podcast

LA: If you think of the way that if every consumer was that informed, the choices they could make and the different ways that they could spend their money in the industry would, I imagine, just multiply.

NLH: For sure. The missing link is that there’s many, many things that we cannot market about our products. The regulatory environment also applies to communication so the way that we talk about our products in our industry in general is narrow. We can’t talk about effects, or we can’t make promises about because we don’t have clinical trials. We wouldn’t want to make promises about something we don’t understand, but anecdotally what we hear from consumers every single day is, there are consistent things that we hear about certain products. “This product really helps me with pain,” and “this product really helps me with sleep,” and “This one is the best party-time weed product I’ve had.” So it’s interesting to see all of that. And yeah, you’re right. Once consumers really have their head around it, it’s a completely different experience.

MC: I’d love to know for people who, like Lale was talking about earlier, might just be coming to this space from a high school or college situation, and are now grown adults who might be intimidated by a new dispensary that’s opened, should their state legalize cannabis, what advice do you have or confidence boosts do you have for women who might be exploring this space for the first time?

NLH: I think it’s try, don’t be afraid. Understand one thing: that if you’re in a legal dispensary, a licensed, legal dispensary, the testing standards for cannabis are incredibly high. To give you this perspective—and I think women will understand this really well—if you go to a supermarket and buy an organic apple, that apple is tested. There are very onerous standards to test for organic. The testing is within millions of a percent. The testing for cannabis is within billions of a percent. It’s incredibly onerous to get product on the shelf, because as you can imagine, I mean, we hear all the time about flower failing testing because the neighboring artichoke farm uses a certain kind of pesticide and the wind blew it over into the cannabis farm, right? That’s how onerous it is. So, number one, don’t be afraid to try different products.

Talk to your budtender and really come in honest. Number two, really ask a lot of questions about dosing. Particularly if you’re talking about any kind of edible. Edibles are all, it’s all about dosage. So, we think that the most common dosage for an adult, a new adult consumer, is between five and 10 milligrams. I, for example, am really happy with a two and a half milligram edible. I’m probably more in the lightweight category, but I also consume every day so it’s really interesting that my tolerance hasn’t moved much. So that’s another thing to really look at, or to ask about, ask these questions, right? When a budtender sometimes tries to sell you something, they assume that you’re looking for value, or you’re looking for the most bang for your buck in terms of THC or in terms of potency. And I don’t think that’s right for most of us, I think most of us are scared of that. We want first to just sort of crawl, walk, sprint to understand the whole thing. So ask the questions, know the term “dosage,” start with a little bit, whatever you think you should start with, start with half and see how you feel. Wait a full two hours because everyone’s metabolism is different.