Whenever a new season hits, everyone wants to know what they should be wearing—especially for fall. Like any other e-tailer, Tuckernuck is always on top of the trends. But they put their signature spin on the biggest looks of the season by offering pieces that have staying power, both through their aesthetic and quality. “In fashion, everyone wants to feel fresh and relevant—that’s part of being confident,” says Jocelyn Gailliot, CEO and Co-Founder of Tuckernuck. “There are so many trends out there these days and part of our job is to curate the ones that work for our girl, and then to curate the version of that trend that will make her feel great.”
Tuckernuck has always been about curation. The three co-founders dreamed of creating a space where the shopping is practically done for you. “We were all really busy at the time, and we would go on vacations and find great boutiques and small brands,” Gailliot says. “We’d come home and at the time [the only options were] massive department stores that were overwhelming or major label single brand retailers. We craved a way for us to shop a curated place that had big brands and little brands and styled everything the way that we like to, a collected and classic style. We wanted to create this world they could jump into that was aspirational but attainable, and find that balance of teaching them how to style the products together and inspire them to live the most fun-filled life, take chances and try new things.”
Tuckernuck started in 2008, co-founded by Gailliot, her sister Madeline Grayson, and her sister’s best friend September Votta, and officially launched in 2012. The latter two were just one year out of college and it was a chaotic time with the great recession in full force, but they viewed it as an opportunity to take a risk. They joined an incubator program, which were popular at the time, moved to California, and did a crash course on digital marketing. Gailliot’s parents gave them free office space above their garage in the home they had grown up in, which is where they launched Tuckernuck from.
Prior to launching Tuckernuck, Gailliot had worked in investment banking and private equity and Grayson and Votta had one year of retail experience at SCOUT Bags. “In hindsight, what has made us successful was that we didn’t have a traditional retail background,” Gailliot says. “E-commerce at the time was a more non-traditional way of approaching retail. We have always built the business based on we are the customer, how do we want to shop? What is it that we’re looking for in terms of an experience when dealing with a retail brand?”
Tuckernuck’s founders grew up admiring the magazines of Martha Stewart and their inspirational lifestyle content. As a result, Tuckernuck also aims to be a lifestyle site, sharing editorial dedicated to fashion, travel, entertaining and home décor. They just launched Tuckernuck Table Top, a collection encompassing reversible placemats, tablecloths and napkins. “We were focused on this niche lifestyle and consumer base,” Gailliot says. “There were a lot of brands that were very serious, very intimidating or very expensive. We continue to want this website to feel like it’s welcoming. It’s based around celebration, family and friends, travel and sport. Every time we put something on the site, we are always asking the question, ‘where are we going to wear that? How are we going to wear it?’”
Their eponymous private label came about five years ago when the co-founders were talking about what they wanted to wear. “We were craving things that are more wearable, but still stylish and chic and met at the sharper price points, but we couldn’t find them,” Gailliot says. “We started developing products around those needs for your daily life. It’s connected with a lot of our customers; their common theme is they’re smart and busy, and they want to feel confident and stylish, but they don’t want to spend a lot of time trying to shop and figure it out.”
To help shoppers do just that, Gailliot shares the biggest fashion trends for fall 2023:
“We’re seeing a big shift in trends right now from the huge puffy sleeves and lots of prints everywhere to be more minimalist,” Gailliot says. Now it’s more about understated looks in neutrals and sleek, sophisticated hues—think the Pomander Place Arlo Ribbed Turtleneck.
“I’ve always been a belt girl,” Gailliot says. “Anything goes when it comes to a belt, especially on a dress. It’s an easy way to make a simple look feel cool and fresh.” Just make sure it flows with the outfit, she advises. The team at Tuckernuck is seeing lots of leather belts, particularly in black and brown, as well as gold hardware. Wider belts from the 90s are also making a resurgence, as is the case with many other trends from the decade.
“Layers are really back,” Gailliot says. “You can take your dresses that might be a couple years old, but when you put a really nice sweater over them, they look like a cool skirt; add boots, and no one even knows. Take nice, neutral sweaters and layer them over those dresses to feel like you’re in a fresher look.” With its textural feather touches, the Hyacinth House Talulah Feather Sweater is ideal for layering over dresses and skirts.
As people have been embracing more formal pieces, blazers are making a comeback too. “Blazers are very in right now,” Gailliot says. “That’s very much the good transition piece before we get into heavy coats.” Wear them over sweaters to work that layering trend, like the Tuckernuck Wool Tweed Holland Blazer.
People are swapping their denim for dressier options like slacks and dress pants. The silhouettes are changing too. While not everyone wants skinny jeans to go away, the emphasis is on flares and wide legs. “People are wanting to buy nice pants again; everyone’s going back to the office,” Gailliot says. “People are shifting to that more versatile day to evening style where you can do a lot, but look a bit more polished. There’s a lot of pleats and power suits, all things that are more sleek and tailored.”
For many seasons, dresses were a one-stop-shop when it came to getting dressed. “It was very easy to just throw on a printed dress for so long,” Gailliot says. “There’s a lot of pants, blazers, blouses and skirts.” Separates often allow for more creativity and play when getting dressed. “Right now we’re seeing a lot of ribbed shirting and blouses (like the Tuckernuck Serena Blouse), but then it’ll transition into sweaters.”
“The classic and very flattering equestrian look is on trend and I couldn’t be happier,” Gailliot says. “Pair comfortable legging-like pants with high boots and a blazer, and you look instantly chic and ready for any fall activity.” The Tuckermuck Bridwell Riding Pants can be styled to embody the equestrian look.
Article source: www.forbes.com