The Monaco Yacht Show uses power of “seduction” for its 2022 edition

Monaco Yacht Show ( Sept 28-Oct.1, 2022) is expanding on its “seducation” program, which was launched last year. The three-year plan of action is designed to attract a new generation of yachting clients, thanks to two core concepts: “education” and “seduction” (aka “seducation”).

Education: meeting trade experts in themed exhibition areas.

The show’s themed exhibition areas have been redistributed more efficiently, making it easier for the new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services required to successfully complete their yachting project.

The organizers are therefore revamping the Dockside Area, the Sailing Yacht Area and the Yacht Design & Innovation Hub, all three of which were launched in 2021.

Be it in the water or on the docks, the Dockside Area features superyachts, tenders and all manner of services directly related to the world of yachting. Visitors can meet the shipbrokers, shipyards and designers who worked on the various yachts on display.