You know those days where you’re just exhausted and can’t bring yourself to get motivated? Perhaps you’ve described it to your friends and colleagues as being “on the struggle bus” — well, Pizza Hut is listening and hears you loud and clear. Whether you’re feeling this way because of burnout from late-night study hours, going way too hard while being out the night before, or the heart-crushing disappointment of watching your team lose in the final moments of a big game (hello, NCAA Men’s Basketball Final Four®) Pizza Hut has found a way to help those who find themselves on the struggle bus by delivering a respite in the form of an actual bus.
“Since Pizza Hut has always been a favorite comfort food, we jumped at the opportunity to bring this trending sentiment to life,” says Lindsay Morgan, Chief Marketing Officer, Pizza Hut. “This bus caters to those on their own struggle bus.”
That’s right, Pizza Hut has created an actual bus as an antidote to that feeling of being on the struggle bus and will go on a month-long tour starting with a debut at the NCAA Men’s Basketball Final Four® in New Orleans this Saturday, April 2nd through Sunday, April 3rd, which seems like an obvious fit since Pizza Hut is the Official and Only Pizza Sponsor of the NCAA®.
This fun activation will give fans a spot to refuel while taking a time out from cheering on their teams and partying in the Big Easy. During each stop, the bus will offer lounge areas, beds for power napping, soothing videos, interactive selfie experiences, and of course, plenty of Pizza Hut pizza.
Next, the bus will pull up to Athens, Georgia on Thursday, April 28th and Friday, April 29th to meet up with local college students in the throes of cramming for upcoming exams. Those in dire need of a study break will have the opportunity to chill out on the bus and eat pizza — with a special appearance by Betches co-founder Jordana Abraham and comedian Jared Freid, co-hosts of “U UP?,” the hit modern dating podcast from Betches.
On Thursday, April 28th, Jared and Jordana will record an episode of the podcast, from the struggle bus, dedicated to the struggles of dating – everything from red flags to deal breakers and the most awkward encounters. During the recording, listeners can call the U UP? “HUT-line” to share their stories for the chance to be featured on the episode with Jared and Jordana weighing in.
“We are thrilled to partner with the hilarious Betches “U UP?” podcast hosts to help consumers find humor in everyday struggles while providing a break from it all, and of course delicious pizzas,” says Morgan.
Founded in 1958 in Wichita, Kansas, Pizza Hut has been a fan favorite pizza chain for years operating nearly 18,000 restaurants in more than 100 countries. Known lovingly for their Stuffed Crust pizza and BOOK IT! Program, Pizza Hut is keeping it real by cruising in when needed the most — like during finals, whether its exam or sport related. Check out @pizzahut on Instagram, Twitter, and TikTok to get the latest on the upcoming #PizzaHutStruggleBus.
Article source: www.forbes.com