Entertainment

Animal Concerts Is Making Waves in the Metaverse

Animal Concerts is creating next generation experiences for concerts online and in the metaverse! Since its token launch on the March 29, ANML has been featured as number one on CoinMarketCap’s list of Trending Cryptocurrencies and in the top three biggest gainers, positioning the ANML token as one of the most popular cryptocurrencies in the world.

Known for working with musical artists, such as Alicia Keys, FutureBusta Rhymes, DiploMeek Mill and Gunna, Animal Concerts is helping established and emerging artists with their journey into NFTs and other crypto-related endeavors. These superstars are thus brought into Web3 to perform for a potentially unlimited worldwide audience. Additionally, Animal Concerts continues to add to its arsenal by acquiring a wide variety of intellectual property, which will be utilized to create a growing library of content. It includes Alicia Keys’ upcoming rare and exclusive NFT drop and the internet’s most famous French bulldog, Izzy the Frenchie.

“We’re democratizing concerts,” says Colin Fitzpatrick, the company’s CEO and long-time marketing, sales and tech consultant for brands, such as Dell, Salesforce, HubSpot and Oracle. “You no longer have to be the lucky person that gets to see your favorite band if they come to your local city. With Animal Concerts, artists come to you. By filming these artists in 3D and using a headset like an Oculus Quest, we can provide an extremely personal yet completely immersive, shared experience. This is a game changer for many.”

On March 29, Animal Concerts hosted a token generation event (TGE), which successfully launched their native “Animal” token. Like other project tokens, it will initially establish Web3 value before being used for access to behind-the-scenes content, advance ticket sales, future NFT drops, IRL and online community events, customizable merchandise, downloads and other utilitarian incentives. The Animal token launched several top exchanges concurrently: Bitmart, Huobi, Gate.io and Uniswap.

The launch event was followed on April 1 by the exclusive release of a new song via The Avila Brothers Music Group/BMG, titled “A Hard Working Man’,” featuring hip-hop legend and celebrity Web3 power-player and pioneer, Snoop Dogg, and Country music legend Billy Ray Cyrus and Snoop Dogg, backed by executive producers, Animal Concerts. The Avila Brothers, who created the masters for the song, are responsible for hit albums and singles, from Usher to Janet JacksonGwen Stefani and many more. 

Snoop and Cyrus’s new track is an unofficial companion piece; A humble and yet prideful ode to gritty American industrialism and worker solidarity, with a nod to America’s rapidly evolving technological and economic landscape.

The Grammy award-winning Avila Brothers partnered to produce the track with Bernard Alexander, a legend in the rap music industry and a major entrepreneurial visionary and creative strategist in the early days of Web3. Alexander teamed up with the Avila Brothers, who wrote the track in pre-COVID-19 years and brought it to Snoop and Cyrus, who created what is sure to be a Pop juggernaut. 

“Instead of going to a record company and selling it in the traditional manner, Bernard partnered with us,” the Dublin-born Fitzpatrick explains. Animal Concerts — as much a Web3 metaverse platform as it is a global entertainment company — now owns perpetual rights to the song. This is meaningful on the heels of COVID-19, as it shut down touring for many acts, resulting in the loss of crucial revenue streams for musicians especially as paltry streaming-service revenues continue to trickle.

The music video for “A Hard Working Man” premiered on April 29, and can be viewed here.

Animal Concerts is not the first player in the virtual concert game. Both Ariana Grande and Travis Scott performed within Fortnite’s open world video game metaverse, generating tens of millions of dollars each. Similarly, Snoop himself recently teamed up with Gala Games, where his NFT music drop generated roughly $40 million. A-list musicians and other performers are beginning to sniff out a potential revolution for the long-beleaguered music industry. And Animal Concerts wants to hold their hand.

“Even though we’re Animal Concerts, we’re really Animal Entertainment,” Fitzpatrick explains, being a former DJ and event promoter. “Whether it’s music, movies or comedy, that’s where we want to be. We also want to be metaverse agnostic. Not only are we building our own metaverse, we intend to be present in all established virtual worlds, and we are partnering with all the big up-and-coming metaverses. Who knows which space is going to emerge as the premiere space? Whether that’s Decentraland or The Sandbox. Of course, Mark Zuckerberg, who recently changed Facebook’s parent company name to Meta, is staking the future foundations of his multi-billion-dollar company on the metaverse.” 

The native Animal token (an ERC-20 token), currently built on Ethereum and bridged to Polygon and Binance, has plans to bridge to more chains in the future. For now, it can be used as currency for purchasing NFTs and NFT tickets while interacting with other fans, friends and artists. It can also be used to vote to let the fans take part in the concert process. Fitzpatrick sees this as a natural evolution from the ticket stubs you keep in a box from the concerts you have been to in the past. These digital tickets are NFTs and are stored in your Animal wallet on the blockchain — public for those to see — enabling you to connect shared experiences.

“Kids today are more excited about showing off the sneakers on their metaverse avatar than the Nikes their dad bought them last week — they have a very acute value for digital assets,” Fitzpatrick adds.

Animal Concerts also hopes to address the Web3 world’s greatest problem: customer acquisition. There are few things like seeing your favorite musical artist for the first time as a call to action. It should also be noted that virtual venues don’t need to obey the laws of physics or adhere to any maximum occupancy mandates or public safety concerns, although this remains crucial in real life. 

Ariana Grande’s Rift Tour performance in Fortnite — which saw her mingling with fantasy llama creatures and climbing a floating stairway to heaven made of light — commanded over 78 million global in-game audience members. She made approximately $50 million selling the in-game digital assets, and this is raising serious eyebrows in the music industry. Animal concerts are the catalyst to making this happen The potential for uniquely incorporated ad space, in-game (show) purchases and collaborative branded sponsorship is also limitless. 

“How many people can you fit in a stadium?” Fitzpatrick asks rhetorically. “50 to 80,000? How many people can you fit in the metaverse? Millions.” 

Animal Concerts token is available to buy on three top tier exchanges: Huobi, Gate.io and Bitmart. Also, ANML can be found on several other CEX and DEX. Read their buying guide for step-by-step instructions on how to become an ANML token holder.

starmagazine.com