ASBAH strikes lucky in lottery
ASBAH is set to benefit from the new online lottery which is expected to prove a strong rival to the National Lottery.
Monday is operated by Chariot lottery- which is chaired by Tim Holley, the former Camelot chief executive officer behind the National Lottery – launched in April, Monday is selling weekly lotteries on behalf of a number of charities.
Monday allows the lottery players to choose the registered charity benefiting from their lottery ticket purchases, and nearly 70 charities – including ASBAH - have signed up.
Players will have a better chance of winning prizes and Chariot will give a bigger contribution to the nominated charities than the National Lottery.
The range of charities, both big and small, will get 30% of every ticket sold - more than five times what they receive from National Lottery tickets. It is hoped that up to £150 million a year will be raised for these causes.
Each week five charities will benefit from ticket sales, and when purchasers buy a £1 ticket, they will nominate which of these they would like to support. It is expected that each charity will feature five times each year.
Donna Treanor, Assistant Director (Fundraising) said: “We’re delighted that ASBAH is to be included in the new Monday lottery. ASBAH has signed up for the initial two years, so we will benefit from the proceeds of ten Monday Lottery draws. It is expected to be very popular because people who buy tickets online will know that considerably more will go direct to the nominated charities.”
A recent survey conducted by Chariot found that 8 out of 10 people would prefer National Lottery money to be donated to a UK charity of their choice.
Chariot Managing Director Craig Freeman said: “In 2003 a tiny article deep in a Sunday paper referred to our idea to launch a fairer lottery. We were not named and none of our contact details were given. Nonetheless over a thousand people tracked us down and got in touch. They wanted to know more, such was their dissatisfaction with the National Lottery.
“Two years later the company formally launched. Amongst our team are a number of the key people who launched Camelot. They saw in Chariot an opportunity to redress the balance by launching a lottery that benefits players and charities alike.
“The final concept is a fairer lottery that both effectively raises money for charities and offers players better odds and better prizes for matching fewer numbers. Jackpot winners are guaranteed every week.”
For more information about Monday, log on to www.playmonday.com